Our Story

The inception of Australia’s most loved boutique plus size brand, Swish occurred in early 2002 when owner, Anita Carmody decided to embark on a new adventure to provide stylish and high quality clothing to the plus size market. With a few helpful allies and an ambitious dream, Swish was underway to becoming the unique and cherished fashion hub it is today.

Swish is proud to be 90% Australian made and are one of the last men standing in local manufacturing. This enables Anita and her small team of experts to keep a closer eye on quality and ensure the best result for their loyal customers. With a full heart, the Swish team continuously strives to provide the best fit, quality and styles,

having a joint experience of over 100 years in the fashion industry. Swish is recognised as Australia’s premier plus size brand, now also catering for smaller sizes due to much demand. Swish provides sophisticated and stylish designs with a generous and comfortable fit. Specalising in making you look and feel great, the designs are unique, colourful and full of fantastic prints.

If you’re looking for something a little different, every day essentials or for that special occasion, Swish has you covered at L’ Officiel Designs! Swish Black Label now caters for occasion wear including mother of the bride and guest of wedding.

Swish is stylish yet comfortable clothing for the elegant woman.

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