FDJ

FDJFRENCH DRESSING JEANS (FDJ) is a denim and polished casual shape wear, sportswear collection designed by women, for women, using the latest in fabric innovations and body slimming technology.

Complementing our line of shape flattering jeans, FDJ also offers a collection of coordinates remarkably suited to denim such as sweaters, blouses, jackets and vests. See the FDJ range and coordinates at L ’Officiel Designs.

BRAND ETHOS
FDJ is committed to the following core principles:

FIT – FDJ provide jeans and related products designed to fit and flatter every silhouette. FDJ offer Curvy, Straight and Petite styles which are all designed using our body shaping technology that will flatten the tummy and fit the behind, making women look good and feel great.

QUALITY – FDJ are passionately devoted to the art of making denim and we are dedicated in providing the highest quality products.

SERVICE – FDJ provide L ’Officiel Designs and their customers with the best possible personalised service in order to guarantee corporate integrity at every touch point, their needs are our number one priority.

GIVING BACK – FDJ and L’Officiel Designs value the importance of giving back to our community and are especially dedicated in funding initiatives that raise awareness and help victims fight against breast cancer. A portion of every jean sold is donated to national, regional and local breast cancer organisations.

TARGET MARKET & ADJACENCIES
FDJ is a shape wear line catered for women of all ages, sizes and shapes. The collections appeal to a wide range of women who value comfort, style and a well designed garment.

FDJ French Dressing offers a complete lifestyle collection of jeans, sumptuous knits, mix and match tops, stand-out jackets and layering pieces for building smart, effortlessly modern and stylish outfits.

Our mission is to create a denim community in which fit is never an issue and every woman finds THAT perfect pair of jeans. From hourglass to boyish and every body in between, every woman deserves to wear clothes that compliment her shape and deliver uncompromising comfort, lasting style and enduring quality.

We are known for our form flattering silhouettes, innovative fabrications and creating collections of denim and related pieces that promise confidence inducing outfits.

FDJ is a polished unique denim label designed by women for women, using the latest in fabric innovations and body slimming technology.

The secret of FDJ’S Success rests on the understanding of how to create and offer a perfect fit jean for every type of silhouette from lower rise ( Kylie fit) through to a higher rise ( Olivia & Suzanne fit).

FDJ offers beautiful fit jeans which incorporate Lycra in their fabrications offering comfort, fashion & versatility while never compromising on exceptional quality.

Designed by women for women, FDJ French Dressing sews confidence into every stitch.

 

 

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